Effective place branding goes beyond aesthetics; it's about forging meaningful connections. We meticulously craft strategies that identify key themes and messages reflecting a locality’s identity and heritage. From vibrant visual identities to powerful marketing campaigns, we ensure our branding efforts resonate with both existing and potential audiences, creating lasting impressions and fostering genuine engagement.
In regions experiencing rapid urban development and transformation, such as the Middle East, preserving a unique place identity is crucial. Hawiyah tackles these challenges head-on. By understanding both the historical context and future aspirations of a place, we create branding solutions that honor past legacies while embracing innovation and progress. Our holistic approach considers economic, social, and environmental factors, resulting in sustainable and impactful brands that stand the test of time.
Dr Turki Shoaib
With a PhD in Place Development and Branding from the UK, Dr. Shoaib brings a unique skill set to the forefront of place identity consultancy. His 25 years of extensive experience spans a wide range of sectors and geographies, including projects across the Middle East, USA, China, and Europe, working with various governments, companies, and tourism boards.
This diverse background has equipped him with a deep understanding of place identity strategy and branding in its many forms, from conceptual development to the creation of tangible assets like targeted information, guides, and graphics. Dr. Shoaib's expertise lies in connecting traditional consultancy with impactful solutions that strengthen place identity and drive meaningful change, providing clients with guidance, planning, and implementation that consistently exceed expectations.
Founder and Senior Place Identity
& Branding Consultant
Sectors We Serve
Our expertise extends into various sectors including tourism, real estate, cultural institutions, and urban development. We recognize that each sector offers unique opportunities and challenges, and we tailor our strategies accordingly. For tourism destinations, for instance, we focus on creating captivating visitor experiences that align with the local culture and landscape, while for real estate developments, we emphasize the importance of establishing a sense of place that facilitates community engagement and connection.
We offer a broad spectrum of services designed to bring your place's identity to life, ensuring it stands out and connects with its audience. Our offerings include:
Place Branding Strategy
We work closely with you to define the core essence and unique selling propositions of your location. This involves in-depth research and workshops to identify key themes, values, and attributes that will form the foundation of a compelling place brand. Our strategies are carefully designed to create a consistent and impactful image across all touchpoints, always keeping in mind the needs and aspirations of your target audiences and end-users.
Identity Development
This is the critical step where we translate strategic insights and cultural discoveries into a cohesive and actionable identity blueprint. We define the core narrative, messaging framework, visual language, and tone of voice that will authentically represent your place. Our goal is to create a distinctive and memorable identity that resonates deeply with end-users and serves as the foundation for all subsequent asset creation.
Once your place identity is defined, we translate it into compelling, tangible assets. This includes everything from impactful digital content and engaging publications to immersive visitor guides and captivating visual campaigns. We ensure that every asset effectively communicates your place's unique story, inviting end-users to connect and experience its authentic character.
Asset Creation
Address
Dubai Hills, Dubai
Uniter Arab Emirates
Contacts
+971 581226434
info@hawiyah.ae
